Communication campaign for the Latvian Olympic Committee in Beijing 2022 Olympic Games.
Art Direction
Graphic Design

Project Summary

We had a great opportunity to work on the communication campaign of the Beijing 2022 Olympic Games in Latvia. Latvia was represented in Beijing by 57 athletes in 11 sports and came back home with the bronze medal

Our Approach

Olympic games is the most iconic sports event in history. That means classic. And when it comes to classic there is a problem that not everybody gets it. So we decided to give it a modern, urban kick. This way design is straight forward and understandable for everyone


Jēkabs Mucenieks
Design Hacker
LOK Beijing 2022