Let's tell a story of a carbon atom through a clean paperboard world!
That was the main idea of Metsa - a responsible forest industry group.
With some help from a Finnish creative agency "Munchausen productions" we did just that, and oh boy what an adventure that was.
The task was clear.
We were provided with a ready-made storyboard and now it was the time to bring it to life... 3d life so to speak.
Usually, we rig characters but in this project we rigged boxes.
Making a world that resembles a paperboard was no easy task also.