Brand Identity for Reinis Ozolins Drift Team
Brand Identity
Art Direction

Project Summary

Reinis Ozolins is a passionate PRO Drift driver who also enjoys creating content and communicating with fans on social media, generating more than 500 000 monthly viewers.

Our goal was to create a logo, identity, merch & website that represents Reinis energetic personality,  agressive driving style and supportive team that surrounds him.

Our Approach

With a rapidly growing fan base, one of our foremost objectives from the outset
was to launch a merchandise line to coincide with the new drift season.

In collaboration, we crafted a narrative that delves into Reinis Ozolins’ cherished childhood dream car,
which has now been brought to life on the drift track.


Jēkabs Mucenieks
Design Hacker
RO Drift