Logo & Brand Identity for "The Soulful Crew" band
Creative Direction
Brand Identity

Project Summary

The Soulful Crew is a talented Latvian band, led by the singer and songwriter Kristine Praulina. Their music style is a distinctive fusion of soul, funk, blues, gospel, and jazz, with lyrics in both Latvian and English.

Our Approach

We were tasked with creating a memorable logo and visual language for the project. It was important for the logo to be versatile and adaptable, serving as a visual language that could be used in various ways, such as a reference in photo and video shoots, and as an additional graphic element. Our goal was to create a logo that would stand out and reflect the unique sound of the band, while also being functional and easy to use across different mediums.


Jānis Zālītis
Creative Director
Artūrs Martinovs
The Soulful Crew