The Soulful Crew is a talented Latvian band, led by the singer and songwriter Kristine Praulina. Their music style is a distinctive fusion of soul, funk, blues, gospel, and jazz, with lyrics in both Latvian and English.

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We were tasked with creating a memorable logo and visual language for the project. It was important for the logo to be versatile and adaptable, serving as a visual language that could be used in various ways, such as a reference in photo and video shoots, and as an additional graphic element. Our goal was to create a logo that would stand out and reflect the unique sound of the band, while also being functional and easy to use across different mediums.

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